Coke - Taste Every You
AWARD School Brief
Food scientists have discovered that listening to different audio frequencies alter how we perceive sweetness.
Match music to flavour.
Taste Every You through the Coke range. We’ll analyse tempo in your Spotify playlist and match songs to each flavour. The sweeter the Coke flavour, the smoother the song.
We’ll launch Taste Every You with targeted multimedia banners and a Shazam takeover. Animated Coke bubbles will be stimulated by music.