Coke - Taste Every You

AWARD School Brief
Insight 

Food scientists have discovered that listening to different audio frequencies alter how we perceive sweetness.

Idea
Match music to flavour.

Execution
Taste Every You through the Coke range. We’ll analyse tempo in your Spotify playlist and match songs to each flavour. The sweeter the Coke flavour, the smoother the song.

We’ll launch Taste Every You with targeted multimedia banners and a Shazam takeover. Animated Coke bubbles will be stimulated by music.

The range will be available in combination packs to Taste Every You. Simply scan your flavour’s Spotify Code with the Spotify app extention to taste your flavours.