Guild Insurance - Don't Gamble On Indemnity Insurance

The chances of getting sued for giving professional advice to Susan or Davo is pretty high. To launch this campaign targetted at university students studying practices such as law and dentistry, we create a series of OOH and print media based around ridiculous things you can bet on. The idea is to raise awareness of what students should and shouldn't take their chances on in an irreverent way.

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