OzHarvest – Meet-A-Grandma
AWARD School Brief - Social
Grandmothers are thrifty with food.
Let’s take the grandmas living alone to teach millennials how to cook. Not only will millennials learn about food saving, it will also give grandmas a different purpose and the ability to form new friendships.
We’ll launch Meet-A-Grandma, where we showcase Grandmas and their cooking backstories on Instagram. Millenials can connect with a chosen Grandma through the Meet-A-Grandma chatbot. It'll be a beautiful symbiotic relationship through cooking.