OzHarvest – Meet-A-Grandma

AWARD School Brief - Social

Insight
Grandmothers are thrifty with food.

Idea
Let’s take the grandmas living alone to teach millennials how to cook. Not only will millennials learn about food saving, it will also give grandmas a different purpose and the ability to form new friendships.

Execution
We’ll launch Meet-A-Grandma, where we showcase Grandmas and their cooking backstories on Instagram. Millenials can connect with a chosen Grandma through the Meet-A-Grandma chatbot. It'll be a beautiful symbiotic relationship through cooking.