Blackmores Sydney Running Festival – Doodle Runner

AWARD School Brief
Prop: Be part of the run for everyone
Idea: Make running enjoyable by using the city as a canvas. Then put the art onto actual canvases.

Doodle Runner, the festival’s app, will introduce Sydneysiders to GPS art for their city.

Doodlers can show off their artistic side by uploading their own doodles.

They can see performance rankings, communicate with each other and organise group doodles.

Running paths are marked to direct doodlers, and target non-runners. 

The Doodle Walls will showcase art collected through the app. Located at the end of the race, it'll turn the public space into an outdoor street art museum with the help of local street artists.