Yin Yoga  

Strategy

Client
Belinda Wehner

Product
Yin yoga

Target audience 
Overachievers and boundary pushers who are not familiar with yin yoga, but are curious about alternative ways of thinking and living.

Key insight
Our bodies and minds are suffering from the culture of busyness, and we are not changing the pattern.

Single minded proposition
Yin yoga for the non-yogis.

Support
Belle is a teacher of yin yoga and uses it to help her clients face their limiting beliefs and change old behaviour and thought patterns. Yin yoga is a slow, meditative yoga and can increase healthy productivity of the body and mind.

Media
Social

Tone of voice 
Inspirational, relatable

Creative

Insight
You repeat the same behaviour when caught up in negative thought patterns.

Idea
Break the loop.

Execution
Let’s create looping GIFs/cinemagraphs in Instagram stories of scenarios resulting from repeated toxic behaviour.  For example, dating the same type of toxic person on repeat. We will call out for viewers to swipe up to literally break the loop.