Life-space Probiotics – Love+

For Lifespace Probiotics Pregnancy Capsules, the aim was to bring to life the microbiome (good micro-organisms). We didn't want a cold, medical demonstration because carrying a new life is emotional and extraordinary. So we reimagined the microbiomes as magical floating sparkles of love that a mother provides. In virtual reality we take viewers on a journey, where these sparkles care for the baby inside and outside of the womb.