Design, branding, art direction, photography, production, copywriting, project and team management.

I drove the refresh of Nura’s new brand and visual identity and creative-directed marketing campaigns, social content and award-winning product launches, while leading the in-house creative team and contractors.

During this time, I also produced and art directed a Kickstarter launch campaign to introduce the NuraTrue Pro to market. This became Australia's most-funded Kickstarter, raising almost USD$2M which surpassed our goal by 100% and garnered international coverage from media outlets, such as Vice and Rolling Stone.