OFX
Services
Website design, brand design, UI Illustration
Role
Senior Designer
Summary
In 2025, OFX launched OFX Business and Business Plus in the B2B market for SMBs. I supported the brand and business transformation, from a currency exchange provider into a spend management platform for business finance. Working closely with the wider creative team, product and product marketing, I uplifted the visual identity to reflect the new strategy and platform. A key achievement is relaunching a global website that was localised across six regions. I also led and supported, sales enablement materials, GTM assets, social, emails, experiential and more.
